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If you’re looking for a new and different way to get your company’s message across, consider aerial advertising.

It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.

Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards.

Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?

It’s likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and – best of all – you remember the banner it was towing. That’s because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when it’s towed behind a plane.

Why do people respond well to airplane advertising? It’s likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. It’s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.

Here’s what we know – people remember anything that’s unique and different. If it makes them look skyward, if it makes a noise and it if presents a message that’s short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.

Consider these interesting facts about plane advertising. According to recent studies:

* 89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.

* 79% of those surveyed said they remembered what the airplane banner was advertising

* 67% were able to retain at least half of the airplane advertising message.

Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but can’t recall what the advertising was for. Clearly, that isn’t the case with aerial advertising.

And why is that again? Novelty, novelty and more novelty. It’s fresh, different and interesting. People focus on it because it’s fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. That’s called good advertising.

Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.

There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant.

When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.

Some of the benefits include:

Cost savings

First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don’t have to assume they’ll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that’s passing over.

That means there is no money wasted on advertising that won’t be read or paid attention to. In fact, it’s estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it’s hard to beat the return on the aerial advertising dollar. Cost effective it is.

Novelty

It’s unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it’s not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.

In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty – they stop and say “hey, look at that plane and the banner!” – But it’s also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That’s a solid block of time where the intended audience is focusing on the advertiser’s message.

Non intrusive

To get the message across, advertisers who use banner towing aren’t intruding on people’s homes, their living room tables or their cars. They are simply providing a message that’s flown over the beach, or an event or other gathering.

People don’t feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can’t do – provide a welcome distraction, entertainment and a novel thing to talk about.

Increase ad recall

People remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised.

These numbers are far greater than the response to other kinds of advertising like radio and print ads.

All of these benefits add up to one great benefit – better use of your advertising dollar and a better return on that dollar.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Consumers are bombarded with advertising on a daily basis. It’s estimated that most of us see or hear more than 100 ads per day.

This isn’t aerial advertising we’re talking about. Nope, we’re talking about basic, run of the mill advertisements. We hear radio advertisements for car dealerships, energy drinks and local beauty salons. We see newspaper advertisements for pet and discount stores. We see television advertisements for soft drinks and the latest sugary cereal.

But how many of those advertisements would we consider unique, interesting and worth remembering? Few, that’s for sure.

If even one of those advertisements was brought to us via airplane advertising, it’s likely we’d remember. Plane advertising is a novel and unique concept and that uniqueness means people remember it.

Most of us can’t remember what ads we saw in the sports section this morning. We think there might have been an advertisement for a sporting goods store, and maybe a lingerie store, but that’s about it. The front section might have included an advertisement for a furniture or department store, but we’re not sure.

Do we remember the aerial advertising we saw at the beach or the festival last summer? Likely, the answer is yes. That’s because aerial advertising brings something to the table that traditional advertisements just can’t touch – novelty and uniqueness, which breeds remembrance. That is, we remember advertisements that come to us in a unique and novel way. We remember ads that, themselves, are unique and novel.

Marketing experts will tell you that the key to creating memorable advertising is making it memorable. That is, no matter the product, present it in a way that’s interesting and memorable. Even ads for housecleaning can be exciting if presented in a unique way.

Advertisers, then, should look toward airplane messages as a way to get their advertising remembered. You could spend hours coming up with the right slogan and the best looking advertisement, or advertisers can spend a short period of time working with a representative from an aerial advertising company.

Because airplane advertising makes use of short messages, it is important that vital information is conveyed quickly, but creating a novel advertisement is much easier. As far as advertising goes, there’s little that’s more novel and unique than airplane advertising. When people hear that plan overhead, they naturally look skyward. They pay attention to the banner towing and they remember what they read on the banner that’s being towed.

Consumers report very positive responses to aerial advertising and that’s largely due to its novelty, its unique way of presenting an advertisement.

When advertisers are looking for the right medium for their advertising dollar, they are well served to look toward airplane advertising. It offers the uniqueness that people remember and an opportunity to get a message out to potentially thousands of people at once. There are few other advertising mediums that can boast of that.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

It might not be an obvious choice for advertising, airplane advertising. We think of radio spots, newspaper advertisements, and – if our budget is large – billboards. We don’t often think of the plane advertising, but we should.

Airplane advertising has many advantages over more traditional advertising that makes it an ideal, if not obvious choice, for use of the advertising dollar. Let’s look at a few.

First, aerial advertising is relatively inexpensive compared to other forms of advertising. You can’t look just at the dollar spent, but the audience reached. That is, when you place a newspaper ad, you consider circulation. Well, you say, that newspaper has a circulation of 100,000, so that many people will see my advertisement.

Not so fast.

Unlike airplane advertising, not everyone who reads the paper will see your ad. That is, if the advertisement is placed in the local section of the paper, your advertisement will only be seen by those people who read that section (some might only read the front section and the sports page, while others might only read the classifieds).

Once people are reading “your” section, there’s no guarantee they will read the ad you want them to read. Many people don’t read the advertisements at all.

How is plane advertising different? It’s different in many ways. For example, you don’t ask potential customers to see your advertisement, you make sure they do. You don’t wonder if they read the airplane message; you know they do. You don’t even have to wonder if they remember the advertisement – studies show they do, when it’s sent to them via banner towing.

Airplane messages are the ideal form of advertising because advertisers don’t have to wonder if their ad was seen, they don’t have to worry that it wasn’t read and they certainly don’t have to wonder if it is remembered.

Aerial advertising has a nearly 100% “seen” rate, in that the majority of people will look to the sky when they are greeted with some plane advertising in the air. The majority of the people who see and read the advertisements will also remember them, so advertisers can be confident that their ads aren’t just seen, they are remembered.

Also unique is that advertisers don’t have to worry they are invading on their potential customer’s spaces. That is, there are no advertisements to place on car windows (which just get thrown away), no living rooms to invade through the television and no billboard to distract driving. While lying on the beach or enjoying a music festival, the potential customer only has to look to the sky to get the message.

Best of all, they remember the ad because it’s novel and creative. They don’t feel as if their lives have been invaded. Certainly, if they want to ignore the banner advertising, they can roll over on the beach, or not look up from the music festival activities, but since most people report a positive response to banner advertising, it’s safe to assume the majority of people won’t do that.

Why do banner advertising? Because it works. Your aerial advertising has a greater chance of reaching the intended audience more than any other form of advertising.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

The aerial advertising companies think that airplane messages are incredibly worthwhile. Advertisers might be enchanted with the novelty of having their ad flown over a busy beach or festival.

But what do consumers think? It would seem a waste for advertisers to spend a good deal of money on advertising that won’t be worthwhile, that consumers won’t respond to, that won’t bring customers and money to the door.

Advertisers will be happy to know, then, that consumers think highly of aerial advertising. They enjoy watching the banner ads, and they remember the ads long after they are gone.

In 2004, a Miami Beach survey of 2,194 beachgoers backed this up. After seeing airplane messages in the sky, they were asked some questions about the advertising. The results were interesting and useful to potential aerial advertisers.

Other forms of advertising might be remembered for a short period of time, especially if the message is unique, but most consumers don’t recall the information for very long.

So what’s enlightening is that in the survey of beachgoers a stunning majority of people not only remembered the banner ads they saw, they remembered them for a long period of time.

Beachgoers were asked if they remembered the banner that passed over in the past 30 minutes. The response? 88% of them had. It’s hard to imagine another advertising medium that could boast of 88% of the people remembering it 30 minutes later.

In fact, most people pay little attention to advertising, unless the message is unique or the way of communicating the message is unique (as in a duck, cavemen, or something similar). But sometimes how you present that message is what’s unique (as in aerial advertising) and that’s what people pay attention to. Once you have that attention, you can get your message across in a clearer way than you might think.

The advantage of airplane advertising is that it is unique. It’s not like all the advertising that we see on any given day – billboards, radio ads, and newspaper and television ads. When that plane flies over, towing a banner and a message, we all look up. We pay attention. We remember.

And this statistic bears that out – 79% of the people questioned remembered what was being advertised on the airplane banner. This is 30 minutes after the banner passed over. This backs up what aerial advertising companies already know – airplane messages work. The medium is unique enough that people notice it and they remember it. An advertiser can ask for little more than that.

Finally, the best news for advertisers – 67% of those beachgoers surveyed said they remembered at least half of the message of the airplane advertising. When people remember the message, they remember the advertiser. They seek out the product or service being advertised.

The bottom line is, consumers respond to aerial advertising. They enjoy looking at it, they pay careful attention to it and (best of all) they remember it. Whether alone or combined with other forms of advertising, an advertiser’s dollar goes far when used for plane advertising.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc, www.arnoldaerial.com is one of the companies that provide such services.