adzx.com

ATL (Above The Line) – Advertising/Marketing term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) – Is commonly referred to print media such as direct mailers, flyers, brochures etc.
Another way to view it is ‘concept’ delivery versus ‘tactile’ delivery.
A concept media is one where you transmit ideas but nothing concrete ever passes to your audience – radio, tv, billboards and even most newspaper ads.
Tactile delivery is giving the audience something they can actually touch – so coupons, direct mail, product samples.
ATL tends to be visual/auditory where as BTL usually excludes auditory but includes sight, smell, touch, and even taste.
If you are up for a job interview or dealing with an ad agency for the first time, knowing the difference is important and even if there seems to be a push towards say ‘atl’ stuff, ask the question if they link their atl stuff to a btl giveaway etc. That will show you understand not only the difference but also recognise the importance of both streams to the marketing efforts.
check out this website http://www.marketingprofs.com/ea/index.a… seems pretty good

Please answer my question

I would like to find a website where there is pictures of advertising made by major brands in Fashion, cosmetics, food or etc…
a kind of listing where we can see the pictures. Brands are spending so much money to develop these campaigns that it could be nice to see them somewhere !!! Does someone knows anything about this ?

I once saw an ad where they offered free liposuction if you agreed to be taped for commercials & seminar footage. Does anyone know of plastic surgeons offering this kind of free plastic surgery, especially in NJ?

I am trying to determine how many states have anti-smoking advertising campaigns — and in particular those targeting teens. I am also hoping to find sample ads and the names of those advertising agencies behind the work. Thank you.