adzx.com » Difference http://adzx.com advertising news Tue, 13 Jul 2010 11:21:46 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What Is The Difference Between Below The Line And Above The Line Campaigns In The Advertising Industry? http://adzx.com/2010/02/27/what-is-the-difference-between-below-the-line-and-above-the-line-campaigns-in-the-advertising-industry/ http://adzx.com/2010/02/27/what-is-the-difference-between-below-the-line-and-above-the-line-campaigns-in-the-advertising-industry/#comments Sat, 27 Feb 2010 05:10:37 +0000 admin http://adzx.com/2010/02/27/what-is-the-difference-between-below-the-line-and-above-the-line-campaigns-in-the-advertising-industry/
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ATL (Above The Line) – Advertising/Marketing term for expensive media like T.V., Radio etc.
BTL ( Below The Line ) – Is commonly referred to print media such as direct mailers, flyers, brochures etc.
Another way to view it is ‘concept’ delivery versus ‘tactile’ delivery.
A concept media is one where you transmit ideas but nothing concrete ever passes to your audience – radio, tv, billboards and even most newspaper ads.
Tactile delivery is giving the audience something they can actually touch – so coupons, direct mail, product samples.
ATL tends to be visual/auditory where as BTL usually excludes auditory but includes sight, smell, touch, and even taste.
If you are up for a job interview or dealing with an ad agency for the first time, knowing the difference is important and even if there seems to be a push towards say ‘atl’ stuff, ask the question if they link their atl stuff to a btl giveaway etc. That will show you understand not only the difference but also recognise the importance of both streams to the marketing efforts.
check out this website http://www.marketingprofs.com/ea/index.a… seems pretty good



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]]> http://adzx.com/2010/02/27/what-is-the-difference-between-below-the-line-and-above-the-line-campaigns-in-the-advertising-industry/feed/ 2 Hiya! What’s The Difference Between Advertising; Marketing; And Propaganda. So Confused Man! U_________u? http://adzx.com/2010/02/25/hiya-whats-the-difference-between-advertising-marketing-and-propaganda-so-confused-man-u_________u/ http://adzx.com/2010/02/25/hiya-whats-the-difference-between-advertising-marketing-and-propaganda-so-confused-man-u_________u/#comments Thu, 25 Feb 2010 05:05:32 +0000 admin http://adzx.com/2010/02/25/hiya-whats-the-difference-between-advertising-marketing-and-propaganda-so-confused-man-u_________u/
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advertising – letting the public know about the product/service in an attractive manner.(basically to promote the item for sale)
marketing – again helps in promotion of sales of the product, and includes packaging, wrapping, labelling, putting the brand name, etc.
propaganda : its some information/study which is put up in order to influence the audience.



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]]> http://adzx.com/2010/02/25/hiya-whats-the-difference-between-advertising-marketing-and-propaganda-so-confused-man-u_________u/feed/ 0 What’s The Difference Between Graphic Design & Advertising? http://adzx.com/2010/02/18/whats-the-difference-between-graphic-design-advertising/ http://adzx.com/2010/02/18/whats-the-difference-between-graphic-design-advertising/#comments Thu, 18 Feb 2010 16:55:10 +0000 admin http://adzx.com/2010/02/18/whats-the-difference-between-graphic-design-advertising/
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Advertising is only one area in which Graphic Design is used. Other things that are designed are logos; websites; books and magazines (both covers and inside typesetting and layout); signs both outdoor like store signs and also in-store signage like aisle markers and mall maps; product labels and packaging, company identity (letterhead, envelopes, business cards, postcards); CD and DVD covers and labels; movie credits; and more!



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]]> http://adzx.com/2010/02/18/whats-the-difference-between-graphic-design-advertising/feed/ 2 Does Spending Your Money On Animal Free Products Really Make A Difference? http://adzx.com/2010/02/09/does-spending-your-money-on-animal-free-products-really-make-a-difference/ http://adzx.com/2010/02/09/does-spending-your-money-on-animal-free-products-really-make-a-difference/#comments Tue, 09 Feb 2010 16:43:22 +0000 admin http://adzx.com/2010/02/09/does-spending-your-money-on-animal-free-products-really-make-a-difference/
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I know PETA and other organizations make lists available of products that are “vegan” or free or animal testing. If a person spends money on these products only, only buys animal free food, and essentially boycotts anything that’s assciated with animal cruelty can a significant difference be made? How would a person figure out how their smart shopping is making a difference?



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]]> http://adzx.com/2010/02/09/does-spending-your-money-on-animal-free-products-really-make-a-difference/feed/ 8 Explain The Difference Between Advertising And Selling? http://adzx.com/2010/02/02/explain-the-difference-between-advertising-and-selling/ http://adzx.com/2010/02/02/explain-the-difference-between-advertising-and-selling/#comments Tue, 02 Feb 2010 22:54:41 +0000 admin http://adzx.com/2010/02/02/explain-the-difference-between-advertising-and-selling/
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i would like to get answers regarded to a customer service point of view.
thanks



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]]> http://adzx.com/2010/02/02/explain-the-difference-between-advertising-and-selling/feed/ 3 What’s The Difference Between Covergirl Clean Makeup & The Fragrance Free? http://adzx.com/2010/01/31/whats-the-difference-between-covergirl-clean-makeup-the-fragrance-free-3/ http://adzx.com/2010/01/31/whats-the-difference-between-covergirl-clean-makeup-the-fragrance-free-3/#comments Sun, 31 Jan 2010 17:00:56 +0000 admin http://adzx.com/2010/01/31/whats-the-difference-between-covergirl-clean-makeup-the-fragrance-free-3/
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I have the Original one and my Best friend has the Fragrance free one and she told me it’s better… well is it. Mines smell and hers doesn’t
is the Coverage any different between the two?



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I have the Original one and my Best friend has the Fragrance free one and she told me it’s better… well is it. Mines smell and hers doesn’t
is the Coverage any different between the two?



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]]> http://adzx.com/2010/01/31/whats-the-difference-between-covergirl-clean-makeup-the-fragrance-free-2/feed/ 1 Is Yahoo Going To Sell Out To Msn? What Will Happen To Answers And What Is The Difference Between The Way? http://adzx.com/2010/01/28/is-yahoo-going-to-sell-out-to-msn-what-will-happen-to-answers-and-what-is-the-difference-between-the-way/ http://adzx.com/2010/01/28/is-yahoo-going-to-sell-out-to-msn-what-will-happen-to-answers-and-what-is-the-difference-between-the-way/#comments Thu, 28 Jan 2010 05:14:01 +0000 admin http://adzx.com/2010/01/28/is-yahoo-going-to-sell-out-to-msn-what-will-happen-to-answers-and-what-is-the-difference-between-the-way/
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Yahoo, Google and MSN engines search that gives such different results?



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I kind of get the difference between fair trade and free trade, but which do you think is better for our country and other countries and why?



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]]> http://adzx.com/2010/01/25/can-someone-explain-to-me-the-difference-between-fair-trade-and-free-trade/feed/ 4 What’s The Difference Between The Marketing Stratergy, Advertising Campaign + Promotional Techniques..pls Help? http://adzx.com/2010/01/23/whats-the-difference-between-the-marketing-stratergy-advertising-campaign-promotional-techniques-pls-help/ http://adzx.com/2010/01/23/whats-the-difference-between-the-marketing-stratergy-advertising-campaign-promotional-techniques-pls-help/#comments Sat, 23 Jan 2010 17:14:27 +0000 admin http://adzx.com/2010/01/23/whats-the-difference-between-the-marketing-stratergy-advertising-campaign-promotional-techniques-pls-help/
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Context: writing a report on a proposed stall that is running for three days for major school project and don’t understand the difference. Thank you so much :)



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