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Webwindows Guide To Channelizing Your Advertising Spend

admin — Mon, 06 Jul 2009 05:12:15 +0000

According to Webwindows, a leading media agency in the UK, an ideal advertising strategy should combine the best of offline and online media to derive maximum returns. Both mediums can not function in isolation and Webwindows rightly suggests that small and medium sized businesses should not target just one medium but harness the power of both for better e-commerce results.Given the fact that online sales are on the rise thanks to the comfort level and the easy convenience to shop any time of the day and night, online companies should spread out their advertising spend across the online media and print media to drive traffic to their websites. Webwindows feels that though small and medium sized online retailers can opt for PPC campaigns to increase traffic to their websites they should also take into consideration the other option of placing classified advertisements in the newspapers and magazines that have a wide circulation. For example, online companies can place their classified advertisements on the Webwindows page that appears in the weekend supplement of seven leading newspapers in the UK. The Webwindows page is browsed by a dedicated group of consumers who are actually looking for bargains or products and services to purchase online. So online companies simply need to place a well drafted classified advertisement in the Webwindows page, clearly mentioning the URL of their websites so that the consumers can log on to the website and make their purchases. Here it is also important to point out why online retailers should advertise on dedicated pages such as the Webwindows page that appears in the leading newspapers in the UK. The Webwindows page, over the last ten years, has built up a formidable reputation and readers know that this is where they can find advertisements for the best online bargains. Also the Webwindows page appears on weekends when people have enough time to browse through the advertisements at their own leisure. Now suppose instead of advertising in the print media such as the Webwindows page, online companies focus their advertising spend on purchasing advertising slots on radio and TV. The disadvantage in this case is that their target consumers may not have their TV or radio on when the advertisement is being aired. Based on experience, Webwindows recommends that it makes more sense for small and medium-sized businesses to advertise in the newspapers and magazines because not only is it cheaper but it gives the time factor advantage to the consumers in that they can browse through the newspapers any time they want. According to Webwindows, there are online companies who prefer to focus their advertising spend on PPC campaigns and other online strategies. The disadvantage, according to Webwindows, is that online companies would have to pay even for those clicks that do not convert into sales. So when companies do a comparative cost and sales analysis of online and offline media advertising, they may find that offline advertising scores over online advertising. This is not to say that online advertising does not work at all. Webwindows suggests that online companies should do a careful analysis of both the mediums and then decide on channelizing their advertising spend.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/
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Webwindows Guide To Print Media Advertising

admin — Mon, 06 Jul 2009 04:45:30 +0000

According to recent studies conducted by companies such as Google and Deloitte, print advertising is the safest, surest and the most effective way of driving traffic to websites. Companies such as Webwindows, a leading media agency in the UK, had realized the power of print media in increasing web traffic more than ten years ago. The Webwindows page, which is completely dedicated to small and medium sized online companies to advertise their offerings, appears in seven leading newspapers in the UK. The Webwindows page is read by a dedicated group of consumers who browse through the classified advertisements to search for the best bargains to shop for from the comforts of their homes without having to spend time and gas visiting retail stores.Webwindows suggests that online companies should draft a well written classified advertisement to target their consumer group. This means that the advertisement that appears on the Webwindows page should have an attractive tagline that captures the essence of the product and service. This should be followed by the listing of the USP of the products and services; Webwindows suggests that for best results, these should be in the form of bullets rather than in a paragraph form. Finally the contact details and the URL of the company website should be clearly mentioned so that a consumer, after reading the advertisement on the Webwindows page, simply logs on to the net and goes to the site to search for more information or to make a purchase.For many people advertising on the Internet seems to be a more viable option because it seems to be cheaper. Webwindows disagrees to this notion. To support its case, Webwindows suggests that companies should do a cost and sales analysis of their advertising spend. For example, online companies may have invested in PPC campaigns where they have to spend money on purchasing keywords so that their advertisements appear on relevant search result pages. Yet all clicks on the advertisements may not convert into sales and so online companies would have to pay for these clicks also. Therefore, Webwindows suggests that instead of focusing on online advertising, online companies can spend more or less the same amount in advertising in the print media and get better results. Advertising in the Webwindows page can prove to be an effective way of flooding your website with traffic and also ensuring better sales results.Advertising in the print media and especially on pages such as the Webwindows page, can help online companies reach the right audience. The Webwindows representatives will help you to select the right newspaper based on demographics, publication type and location so that you reach the right audience. Feedback and repeat advertisement by online companies, who have advertised in the Webwindows page, stands testimony to the role of the print media in improving web traffic leading to better sales.

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Why Use An Advertising Agency To Promote Your Business

admin — Sun, 05 Jul 2009 22:59:40 +0000

According to the latest studies, the best way to promote your online business is by advertising in the print media. People place more confidence in newspapers and magazines than on the Internet mainly because the Internet has a level of anonymity associated with it that can open up avenues for fraudulent activities. Once you have decided on advertising your online business in the print media it makes sense that you utilize the services of an experienced advertising agency to help you through the process.Webwindows is a leading media agency that makes it possible for small and mid-sized businesses to advertise in the leading newspapers and magazines in the UK at very cost effective rates. With ten years of experience to back its credentials, Webwindows makes effective advertising possible for online businesses by ensuring high traffic to their clients’ websites.The services of an advertising agency, such as Webwindows, can make all the difference to the advertisers. For example, to advertise in the Webwindows page, you can contact the Webwindows representatives, who will readily guide you as to in which newspaper you should place your advertisements. The Webwindows representatives have access to the latest circulation figures of each newspaper and also other facts such as who the readers are etc. and can help you decide on the best advertising channel based on demographics, publication type, and location. In other words, the Webwindows people can help you target the right people and the right market.Then again, Webwindows can help you draft the right classified advertisement based on past experience. Webwindows helps ensure that customers get maximum benefit of their services and for that help draft the ideal advertisement which has the right tagline, listings of all the USPs and a clear mention of the contact details. Webwindows can also help its customers design the advertisements for maximum appeal.Then again, if you advertise through an agency such as Webwindows, you gain access to some great deals. It goes without saying that print media campaigns deliver effective results if they are repeated over a period of time. So if you advertise through advertising agencies such as Webwindows you can benefit from discounts, attractive packages and long term customer loyalty.If you advertise through Webwindows on its page that appears in the leading newspapers in the UK, you gain access to a collective readership of over five million people. The readers who visit the Webwindows page are those who are looking for attractive discounts and bargains on the Internet and they know that on the Webwindows page they can find the online companies with the offerings they have in mind. All this goes to prove that by hiring the services of advertising agencies such as Webwindows, you not only get access to the best services, best packages, but also the best know how and experience to get you the best out of the deal.

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How Is Webwindows Superior In Its Services From Other Advertising Agencies

admin — Sun, 05 Jul 2009 22:59:34 +0000

Webwindows is a leading media agency based in the UK. Webwindows is unique in that it combines the power of both the offline and online mediums to deliver solutions to its clients comprising mostly of small and mid-sized businesses looking for affordable yet high quality solutions. The representatives of Webwindows ensure that you get a solution that is designed to give you a competitive advantage and promote your brand, goods and sales.Webwindows is superior in services as compared to other offline marketing agencies because it makes colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for small businesses to advertise their online offerings. By having your advertisement published in a classified advertisement in the Webwindows page, you are able to reach the right customers. You can seek the help of Webwindows representatives to select the right newspapers and magazines based on factors such as publication type, demographics and location to reach your target audience.Advertising in the newspapers with Webwindows, you can also reach the right markets. The Webwindows page is read by key decision makers who can really make a difference to your business. It goes without saying that people who read newspapers generally belong to the affluent and educated class who have access to the Internet. By advertising on the Webwindows page in newspapers and magazines you are actually targeting a very focused group who can make a difference to your business.Advertising in the offline media with Webwindows, you can reach an audience that reads classified advertisements. Research shows that a majority of people, who read about products and services advertised in newspapers, use the Internet to find more information. Then again many consumers actually make a purchase following their additional research. This is the power Webwindows gives you when you advertise your online business with them.Webwindows is also superior in that it specifically provides its advertising space to small and medium-sized businesses to advertise their online business in seven leading newspapers and magazines in the UK. Webwindows special colour supplement appears in leading newspapers such as The Guardian, The Observer, and magazines such as Sunday Telegraph Magazine, and The Observer Magazine. The advantage of advertising on the Webwindows colour page is that the classified advertisements are read by people who are looking for attractive deals on the Internet. Reading a classified advertisement on the Webwindows page saves them the trouble of searching for these products and services on the Internet and they can go directly to the URL mentioned in the advertisement. The recent studies clearly point to the fact that in Britain the most effective form of advertising is print advertising or advertising in the newspapers and magazines. Webwindows realized the power of the print media in promoting online sales and services and has been using the print media to provide advertising space for online businesses for the last ten years. The foresight and a deep understanding of the psychology of the consumers are two very basic requisites for the success of any advertising and marketing strategy. Webwindows through its services has proven that it is well ahead of its times and knows how best to promote its clients’ businesses.

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Webwindows Guide To Effective Advertising

admin — Sun, 05 Jul 2009 16:54:40 +0000

Webwindows, a leading media agency in the UK, recommends that to make the best use of their advertising dollars, online companies should advertise in the print media. Despite the onslaught of the online media, it is to the print media that people turn when they have to make their purchase decisions. Webwindows stand is supported by the latest research findings, all of which clearly highlight the fact that people place more confidence in the newspapers and magazines than on advertisements on the Internet. According to Webwindows, the reason for this is that the advertisements in the newspapers are paid advertisements and this somehow reduces chances of fraud. Webwindows believes that it becomes all the more imperative for small and medium sized companies to advertise in the print media in times of recession. This is because, according to Webwindows, more and more people turn to the newspapers to find out what is happening and understand why it is taking place. So newspapers in difficult times have a much wider audience than during normal times. Another reason why Webwindows encourages online companies to consider focusing their advertising spend on newspapers is that it proves more cost-effective in the long run. If you are advertising on the Internet, you are spending money on buying keywords and running a PPC campaigns. According to Webwindows, if you do a cost analysis of your advertising results, you will find that your spend can be really high because you are paying for clicks that are not turning into conversions. So Webwindows believes that your return on investment can be significantly higher if you advertise in the newspapers. Capitalizing on the power of the print media in promoting sales, Webwindows has a special page, called the Webwindows page, which appears as a color supplement in seven leading newspapers in the UK on the weekends. The Webwindows page is dedicated to small and mid sized online companies who can advertise their offerings in newspapers and magazines in the UK. Advertising with Webwindows is cost-effective and provides you with a ready audience of over 5 million readers who go through the Webwindows page every week. The advantage to online companies is obvious. Your advertisement is read by a highly targeted group of people who are actually looking for online bargains, products and services. Webwindows builds its case by pointing out that by advertising in the newspapers, online companies can further build their customer base and target those people who are not so tech-savvy. All these people have to do is to read the advertisement on the Webwindows page, log on to the net and find out more information or simply purchase the product if the company is offering options for online purchasing.If you advertise with Webwindows you can gain from their experience and expertise. The Webwindows representatives will help you choose the best newspaper that can meet your requirements in terms of reaching your target customers and markets.

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The Importance Of Advertising In Newspapers And Magazines

admin — Sun, 05 Jul 2009 16:47:19 +0000

Webwindows, a leading media agency in the UK, advises online businesses to exploit the power of the print media to reach their targeted customers and markets. This recommendation of Webwindows is substantiated by many research findings, all of which reiterate the fact that when it comes to advertising, the print media still rules over the online media. The reason, says Webwindows, is not difficult to find. Newspapers have been around for centuries and are an integral part of the daily life of the people. Webwindows also believes that by advertising in the newspapers and magazines, companies can target those people also who do not have access to the net. Then again, Webwindows rightly feels that not all people are tech-savvy. So by advertising in newspapers and magazines, Webwindows feels that companies can reach a much bigger consumer base. Webwindows emphasizes on the importance of advertising in newspapers and magazines by stating that the return on investments are much better than advertising on the web media. The latest figures that point to the rising costs of online advertising supports the stand taken by Webwindows.Webwindows case is also supported by the recent findings by Deloitte. According to its report, there are people who would actually pay to get the online advertisements off from the pages they are reading. This is because they tend to distract attention when a person is trying to concentrate on reading the content of the page. On the other hand, advertisements in newspapers and magazines are static and are placed at specific places. According to Webwindows people who read advertisements in the newspapers, read them because they want to read them and not because they are forced upon them. This according to Webwindows makes offline advertising more effective than online advertising. Webwindows has successfully harnessed the power of newspaper and magazine advertising. The Webwindows page, is a special page which appears in the seven leading newspapers in the UK. The Webwindows page is meant for small and mid-sized companies to advertise their online offerings. The Webwindows page has a collective readership of more than five million people who scan it for online bargains and offerings. Another thing that goes in favour of the Webwindows page is that people read it because they want to read it and not because they are unnecessarily distracted by it. Then again, the Webwindows page has been appearing in the newspapers for the last ten years and has built up a strong reputation. By advertising in the Webwindows page, companies can reach their target market and target people. It is obvious that the people who read newspapers and magazines tend to be educated and affluent and have the purchasing power. They read the Webwindows page because they are actually looking for goods and services that are on sale online. All they have to do is to read the advertisement on the Webwindows page, log on to the Internet, enter the URL and reach the website with the offering they have in mind, and search for information or make the purchase. This according to Webwindows is the power of newspapers and magazines in promoting online sales and businesses.

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Offline Media Advertising Vs Online Advertising

admin — Sun, 05 Jul 2009 10:58:36 +0000

According to Webwindows, a leading media agency in the UK, when it comes to advertising print prevails on the Internet. This view of Webwindows is confirmed by findings by companies such as Google and Deloitte. Webwindows explains these findings by stating that newspapers and magazines are integrally woven into the collective psyche of the people and even in the times of the Internet, they remain the main source of news, analysis and information. Webwindows further states that newspapers are synonymous with trust and quality and so people put more faith in the print media than in any other media. According to Webwindows, people turn to the print media to make their purchase decisions and to the Internet to research about the offerings of the companies which are advertised in the newspapers.Webwindows also feels that as far as costs are concerned, print media promises better results on investment. The problem according to Webwindows, with online advertising is that it is either free or too expensive. Webwindows rightly feels and its views are confirmed by many consumers that free advertising increases chances of fraud. On the other hand, Webwindows feels that newspaper advertising is safer. The rising cost of online advertising, according to Webwindows, does not make it feasible for small businesses. Webwindows also supports its case for offline advertising by pointing out an important finding by Deloitte. According to the report, there are people who would actually pay for taking off the advertisements that appear on the web pages they are reading. Webwindows explains this phenomenon by saying that these ads cause unnecessary distractions when people are trying to focus on what is written on the web page. This, says Webwindows, is not the case with offline advertising. The advertisements in the newspapers are static and do not distract the readers. Then again, if advertisements are placed in specific places, they are read by people who are actually interested in reading them. It is precisely because of this that Webwindows has a special page in seven leading newspapers and magazines in the UK which is completely dedicated to small and mid sized businesses to advertise their offerings. The Webwindows page has over five million readership per week. This naturally means that your advertisement in the Webwindows page is read by people who are looking for online bargains. Newspapers are read by people who are educated and affluent and have the purchasing power to buy products and services. This according to Webwindows constitutes the main difference between online advertising and offline advertising. In online advertising, advertising are forced upon the reader. On the other hand, says Webwindows, newspaper advertisements are read by people who want to find out something more about the products and services. The willingness and interest level makes all the difference between online and offline advertising. This is why Webwindows advocates offline media as a better medium for advertising and better returns on investments.

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Webwindows | Benefits of Offline Media Advertising

admin — Wed, 24 Jun 2009 10:42:12 +0000

Though online media has taken the advertising and marketing world by storm by virtue of its cost effectiveness and its global reach it is yet not in a position to take on the might of the traditional or the offline media on the basis of its merits. So the perfect solution for a company is to combine the merits of both online and offline media advertising to promote products and services, create brand awareness, or sell its goods.

Before we proceed, let us first discuss the methods of online advertising to strengthen our case as to why offline media advertising is beneficial to your business.

The most prominent advertising and marketing medium for your products and services is the website. One important pre-condition for the website to really function as an effective medium is that there should be visitors to it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, RSS feeds etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. For example, you can advertise with Web Windows, UK who make colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for smaller advertisers. The huge national exposure that comes of appearing in these publications helps website owners substantially increase their traffic. The reason for this is obvious. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in a newspaper, chances are that your potential clients would be able to see the advertisement of your website. So all said, through offline advertising you can target your required age groups and social demographics and reach consumers with higher disposable incomes.

Then again, another option for online advertising is Google’s AdWords program that lets you bid for certain keywords that define your product or service. The trouble with this is that you have to pay higher for keywords to be placed on the first page of the search results. Secondly, you have to pay for every click that is recorded on your advertisement. But the catch here is that all clicks may not convert into sales which means that you have to pay for clicks that do not have any conversion value. So why not re-plan your advertising budget and more so if you are a small business, and take advantage of offline media such as newspapers and national magazines to advertise your offerings? As already stated, offline media is still extremely powerful and not all people go to the Internet to search for offerings. However, if you place an advertisement in the newspapers defining clearly the advantages of your products and services, you can tempt the not-too-savvy Internet users to simply log on and visit your website.

Going by the above discussion, if yours is a small business the best option to increase the traffic to your website would be through offline media advertising of your website. You can use the services of Web Windows, an online company based in the UK, which ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at effective costs. Advertise and see the results for yourself.

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Webwindows | How to Boost Traffic With Newspaper Advertising

admin — Tue, 23 Jun 2009 22:52:48 +0000

A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.

The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.

One reason for the impact of newspapers in advertising is that newspapers form an integral part of people’s daily experiences. Given the type of consumer interactions that are now taking place online in social networking sites, it becomes all the more important to reinforce brand images and direct responses through newspaper advertising.

It is not without reason that more and more companies are today turning to the print media as an effective channel for their advertising campaigns. That newspaper advertising plays an important role in increasing web traffic, is reiterated by the figures released in the report. Of all the people who researched the product advertised in the newspaper, 67 percent went online to search for more information. Compare this figure to 48 percent who visited a store, 23 percent who called a store and 23 percent who asked a friend and you will realize the power of newspaper advertising in driving traffic to websites.

Around 48 percent of the people polled for the study revealed that their trust level towards a product advertised online increased manifold when they saw it advertised in the newspaper also.

Given the above, it becomes clear that if you want to succeed online you must advertise offline also. So if you want to increase traffic to your website, advertise your site in the newspapers and magazines. In the UK, you can advertise your services through Web Windows, an online company that ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at very cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

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Webwindows | Creating an Effective Advertising Strategy

admin — Tue, 23 Jun 2009 16:52:32 +0000

When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the different types of advertising channels available to us.

As said, traditional advertising channels include newspapers, magazines, TV and radio. Of all these, newspapers and magazines can be said to be more popular than TV and radio given the fact they are comparatively less expensive and within the reach of small and mid-sized businesses. Then again, people read newspapers and magazines at their own leisure while for TV and radio, you have to buy fixed time slots for your advertisement.

Online advertising, also referred to as web advertising, is by far the cheaper option for reaching a global audience at minimal costs. There is nothing like your own website to promote your offerings. Then there are other options such as online banner advertisements, Google AdWords advertising, pay per click options that you can explore.

Now that you are clear about the mediums available, you can focus on devising an effective advertising strategy. To devise an effective advertising strategy you should take into consideration the pros and cons of each medium and then devise a marketing plan that exploits each medium to effectively communicate your message and reach your target audience. There are, of course other factors that you should take into consideration. Your budget, for instance, will go a long way in deciding which medium you use.

Given the cost effectiveness and global reach of online marketing, more and more companies are focussing their advertising strategy on using online resources. However, it is important to point out that there are millions of registered websites listed on domains and so it is really difficult to drive traffic to your website or in other words get your target customer group to visit it. Yes, there are search engine optimization methods available but when you devise an advertising strategy keep in mind that one of the proven ways to get your target audience to visit your site is to advertise it in newspapers and magazines. Research has shown that a startling 70 percent of people browse through the Internet to search for products and services that they have seen advertised in newspapers and magazines. So when you devise your advertising strategy do keep in mind that you can reap maximum benefits only if you judiciously combine online advertising with offline advertising.

Well this may seem cumbersome to some people for they would need to enquire about buying newspaper or magazine space and search for the right rates. Then again, which newspaper and magazine to advertise? Well if you have any such questions in mind, then you can take the help of companies and agencies that specialize in providing offline advertising support to online companies. One such company is Web Windows, UK based company that offers attractive packages in offline advertising in newspapers and magazines across the country. Web Windows can help you place your advertisement in the colour supplements of major newspapers in the UK such as Sunday Times, Sunday Telegraph, The Observer to name only a few, at cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

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